Lamborghini Urus : The Era of the Luxury SUV

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The Lamborghini Urus has been unveiled in Dubai.

Luxury SUVs are here to stay, clearly indicated by the entry of the legendary sports car maker into the segment. Customers have also clearly stated their preference with luxury SUVs poised to outsell traditional luxury cars.

While high-end SUV market has been dominated by Range Rover; that dominance is being challenged. Jaguar, Maserati, and Bentley, have already arrived at the scene, with New SUVs on their way from Rolls-Royce, and even Aston Martin.

A super sports car soul and the functionality typical for an SUV: this is Lamborghini Urus, the world’s first Super Sport Utility Vehicle. Identifiable as an authentic Lamborghini with its unmistakable DNA, Urus is at the same time a groundbreaking car: the extreme proportions, the pure Lamborghini design and the outstanding performance make it absolutely unique. Urus’ distinctive silhouette with a dynamic flying coupé line shows its super sports origins, while its outstanding proportions convey strength, solidity and safety. Urus’ success factors are definitely the design, the driving dynamics and the performance. All these features allowed Lamborghini to launch a Super Sport Utility Vehicle remaining loyal to its DNA.” – Lamborghini

We are waiting to see this beauty in the roads of Dubai.

 

 

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